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Direct opt-in email marketing offers the ability to reach a global audience with a personalized marketing message. Our targeted email service is the most effective, "politically correct" way to reach your target market. Sending promotional messages via the Internet is far less expensive than using direct "snail mail." Anyone with an email address has the ability to set-up a direct email campaign. With direct email, you don't need a graphic designer, a lettershop or a fulfillment house and you don't even need to buy stamps.The cost for direct email at 20 cents a name is less than for traditional direct mail. |
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Not only can you send out targeted emails quickly, your prospects will receive your message within minutes, and you should enjoy a very speedy response rate. Unlike traditional direct mail, you don't need a big lead-time to create a complicated promotional package. You can "launch" your campaign at breakfast and have some results in by dinnertime. Because responses come back to you with the click of a button, you will know within minutes that your campaign is working! Most email campaigns elicit 5 percent of their responses within 24 hours and 15 percent of their responses within 72 hours. |
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Our direct email offering is a guaranteed "opt-in" email service. This means we don't send out unsolicited bulk mailings or "spam." Our lists contain recipients who have requested information by email about specific topics from over 200 distinct web sites. Any recipient who wants to be removed from the mailing list can do so quickly and easily by replying with a simple email requesting removal from the list. |
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Opt-in email direct marketing can serve many purposes in your online marketing plan. Here are some of the most common ways marketers use our opt-in email lists:
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