"Opt-in" direct email is the practice of sending commercial e-mail to recipients that HAVE agreed to receive messages on a particular subject. Opt-in lists fully disclose the list owner's commercial purposes and allow list members to access, modify, or delete their personal information at any time.

Bulk emailing (which is commonly referred to as "spam" or "spamming") is the practice of transmitting mass quantities of e-mail to large lists of "unqualified" email addresses. These lists are harvested without the recipients' knowledge or consent from newsgroups, chat rooms, Web sites, and member directories. Therefore, these lists are generally less expensive than opt-in lists.

Opt-in lists offer marketers a "politically correct" way to reach their target audience on the net. While using bulk e-mail lists is cheaper, the practice in itself is extremely controversial. You must be very careful when considering using bulk e-mail to market your wares on the Internet. While the practice itself is NOT illegal, it can lead to some unexpected and unwanted results. For example, some of your recipients may decide to "flame" you by clogging up your e-mail system with angry responses to your marketing message. Other recipients will complain to your Internet Service Provider, who may decide to discontinue your account.

We have more than 9,000 opt-in lists with more than 30 million unique names to choose from. All of our email addresses are ALL opt-in from a variety of quality web sites.

No, but you can own your own lists with our co-registration services. Our guarantee to the opt-in clients is to maintain a level of integrity and control over what is broadcast to them via e-mail. We would not have any control over releasing a list of e-mail addresses for individuals to do with as they wish. That is why we send your message to the list participants for you. Of course, you put your contact information in your message so recipients can buy your products and services.

Your mailing cost will vary depending on the lists selected and the number of recipients you choose to mail to. However, there is a minimum order requirement of $1000 per list.

Our service includes:

• Setting-up an account for you so that we can track which lists you have rented and when you have mailed to them.
• Preparing your message for sending via the Internet.
• Selection of a list(s) based on criteria provided by you.
• Sending your marketing message via the Internet to the opt-in participants on your selected lists.

You may receive a few "undeliverable" responses after your mailing. The percentage will be extremely small, as we are continually cleaning our lists. We are not set up to credit a few pennies or even a buck or two, and will not be issuing credits for those few addresses. In the world of snail-mail lists, a 5 percent undeliverable rate is acceptable. Our lists do not approach even a 5 percent undeliverable rate!

Your email message will generally be sent to the email list within two business days. Most messages are sent Monday through Friday.

A copy of your e-mail marketing message will be sent to your e-mail address when your campaign is distributed.

While, response rates to your mailing will vary by the offer and your email message/copy, sending targeted opt-in email typically results in a 5-15% response rate.

There is no limit in length. However, it is important to remember that people do not want to read long blocks of text so it is better to keep your message short.

Yes. We are anti-spam. Therefore:

1. No chain letters.
2. Your message must not encourage people to send unsolicited e-mail to others.
3. The message must be appropriate for the list to which you are sending. While a list of lawyers might seem like a good place to send your golf club offer, we can send golf club offers only to those who have specifically requested it. The lawyers' list is not appropriate in this case.

You can contact a product specialist by emailing sales@permissiondirect.com.