80 million U.S. consumers saw or heard advertising
on their mobile phones in 2009.
Mobile marketing –Mobile marketing reaches consumers in a very personal way, using a device that is highly personalized. A successful mobile marketing campaign can identify the consumer it wants to reach, and use mobile technology to communicate that message with measureable reporting for branding or direct response.
Applications include: coupons, sweepstakes, contests, brand awareness, retailers, restaurants, bars, malls, entertainment, travel, sports venues, amusement parks, real estate, auto dealers, and personal services.
80% of responses occur within the first hour
PermissionDIRECT’s mobile marketing campaigns are all opt-in and can help you build a very detailed profile of your customer base which can be used to develop further campaigns to help grow your business.
There is a wealth of different applications for mobile based campaigns, here is just a selection:
SMS (short message service) 160 characters or fewer
MMS (Multimedia Messaging Service- includes text, sound, images and video)
SMS campaigns allow you to reach prospects where ever they are—at the moment of ad broadcast.
- Direct response via keyword marketing
- Create an opportunity to interact with your audience
- Reaches one in three mobile phone users with high recall statistics
- Offer an advanced customer experience
- Evaluate the effectiveness of campaigns through response rates
- Get instant response at points of interest
- Collect valuable customer data
| Proximity Marketing |
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| Localized wireless distribution of advertising and marketing content associated with a particular location. |
Information and entertainment services, accessible with mobile devices, that utilize the geographical position of the mobile device. Location based services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or restaurant or the whereabouts of a friend or employee.
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| Bluetooth marketing |
| Opt-in permission based method of delivering messaging to local Bluetooth enabled cell phones and devices within a range of up to 300 feet of your transmitting unit. |
Opportunities for proximity/location based mobile marketing:
Send Full Color Ads (jpegs, gifs, animated gifs, ads, maps) ideal marketing tool for: Retailers,
Restaurants, Bars, Malls, Entertainment, Sports Venues, Real Estate, and Auto Dealers
- Send Vcards (digital business cards with clickable links / contact info added to the users phone book)
- Send ringtones (mp3 audio, wav audio)
- Send video with audio (3gp, AVI, WMV)
How does Bluetooth Proximity Marketing Work?
- Recipients with Bluetooth enabled devices pickup a notification that a message has been sent to their units as they pass within 300-ft. of your transmitter.
- Recipients accept the message and view it as they are within walking distance of your location.
- You can track the number of people who accept your message by date & time.
- There are no carrier charges to send or accept messages.
Benefits
- Quantifiable Data - Real Time Reporting
- Positive User Experience - users receive dramatic content quickly and easily
- Cost Effective - substantially lower cost than traditional media
- High Reliability - industrial grade product with self correcting Systems
Other opportunities for mobile marketing:
- Branded competitions
- Generate calls for your call centers
- Promote your products and services
- Delivering premium content for news alerts, ringtones etc
- Sending product or service info to your audience
- Pointing mobile users to mobile internet sites and landing pages
- Helping customers locate your nearest store
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