List Services Are comprised of data pulled from the PermissionDIRECT Masterfile, the largest, most comprehensive compiled database of self-reported on-line data in the industry. It includes postal addresses and telephone numbers for more than 400 different consumer segments as defined by demographic and lifestyle variables. Selects include: Full postal address Sex Age Income Education Marital status Occupation Presence of Children Interests Hobbies Ailments Pet Ownership Credit cards held Investments Hi-tech households Purchase intentions and more

How does it work? PermissionDIRECT clients select an off-line contact strategy (e.g., telemarketing) and identify consumers based upon age, income, home value, education, occupation, interests, hobbies, etc. who may be likely prospects. How can it help me? ListServices provides PermissionDIRECT clients the ability to finely segment consumer markets for research, new product introductions or customer acquisition. Use ListServices to: Finely and accurately target new customer acquisition campaigns utilizing direct marketing and telemarketing; Identify consumers for market research or new product testing; Utilize direct mail or telemarketing to drive consumer traffic to channel partners, Thwart competitive market intrusions through direct mail and telemarketing. For more information please call us at 212-289-7968. E-mail: sales@permissiondirect.com

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